Case studies
Every redesign below is documented the same way: what the client needed, the concept strategy behind the new frame, the tools and workflow used, and what the finished thumbnail achieved. Images are only half the story — the reasoning is the other half.
Podcast · Independent commentary podcast
Podcast Debate Thumbnail: Turning Two Talking Heads Into a Clash
A flat two-host studio still was rebuilt into a face-off composition with clear expressions, a green energy field and a headline the eye can read at 120 pixels wide.
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IRL / Food · Food and travel review channel
Restaurant Review Thumbnail: Lighting the Food Instead of the Room
A casual phone photo of a noodle bowl became a premium plated hero shot with directional light, warm-cool separation and a clear value contrast the viewer understands immediately.
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Educational · Design education channel
Software Review Thumbnail: Selling a Tool With Texture and Doubt
A screenshot-led software review was rebuilt around a skeptical face, tactile interface fragments and a claim the viewer wants to challenge.
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Sports · Cricket highlights and analysis channel
Sports Thumbnail: Using a Number as the Promise
Generic player photography was replaced with a ranked, numbered composition that tells the viewer exactly what structure the video follows.
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